Negative space is simply the empty space surrounding a design. Many designers like to turn the negative space in a design into a subtle image, such as a shape, to create a clever but simple design. This is why the use of negative space is such a powerful tool for logos. The following 60 logos, including some that you’ve seen and a few that you may not have, use negative space for a very positive effect.

Franz Bernard

franzbernard1

mojito

mojito12

Zeleni gaj

Zeleni gaj 13

Two Giraffes

twogiraffes14

Ed’s Electric

ed electric logo15

Bird Love

birdlove16

LIGHT HOUSE

lighthouse17

Project X Construction

projectx18

Blue Mountain Electric

bluemountainelectric20

ATACK

attack21

Ulrich Design

ulrichdesign22

8 Fish

8fish

51Lincoln

51lincoln24

Hanuet wine 2

hanuetwine25

Embrace Beer

embracebeer2

Raven

raven_3

CultureBus

culturebuslogo4

Pink Flamingo Farm

pink_5

Knoll

knott6

illusion

illusion7

American Architects Center

American Architects Center8

Exmouth Fish Co

ex_mouthfish9

Sex Lovers

sex_lover_logo10

Fit

fit_logo11

Taurus Construction

tarus_m

Afrikanism

Afrikanism26

Ross Poultry

rosspoultry27

ASSO – Road construction company

asso28

KNIFE

knife29

Ignite

ignite30

sushi

sushi31

ERASM.US

erasmus32

Amazing Lanes

amazinglanes33

Chicos Chicken v1

chicoschicken34

Batpower

batpower35

Empire Dentistry

empiredestiny36

penflare

penflare37

4R

4r38

MOSLEEP

moosleep39

HZ

hzlogo40

AG monogram

agmonogram41

hoot

hoot42

Playground Pimps

playgroundpimp43

Spartan Golf Club

spartan-golf-club-44

Hope illsley

hope45

Literate Frog

literatefrog46

EZ Housing

ezhouse47

Milton Hospital

miltonhospital48

Pellitteri Waste Systems

Pellitteri Waste Systems49

Oak Bros

oakbros50

Crown Airlines

crownairlines51

Beers & Gears

Beers_Gears_52

Shark Tours

shark-tours-53

Magic Custom Software

magic54

Newcastle Food & Wine Festival

new_m55

Wiesinger Music

music_m56

Wine Searcher

wine_57

HighRoad

highroadlogo58

Drop D

dropd59

Catch 5

catch5_m